"If you have an apple
and I have an apple
and we exchange these apples
then you and I will still each have one apple.
But, if you have an idea
and I have an idea
and we exchange these ideas,
then each of us will have two ideas."
-- George Bernard Shaw
[Classic post from 5-16-14]
This is the whole idea of the value of information. The Internet has changed the access of virtually anyone to information, and at the same time, allows virtually anyone to share information. It is the perfect meaning of giving and take.
There are still those that think that their value is in controlling the information. This is competitive thinking in that I have it and they do not, so I have the power and they do not. This also applies to the products they control. I have it and they do not. I like to call it the "If-you-build-it-they-will-come" theory from the movie, Field of Dreams. And an even better way to see it visually is that they are trying with this control to gain a larger slice of the existing pie or gain a larger market share, or more sales from the ever so limited marketplace. Or so it seems.
A far better way that the Internet has proven so well is to create a bigger pie and then everyone can have more. You do that by sharing information, product, services, ideas. What if everyone improved? What if everyone benefited? What if the market got bigger instead of being static? All of this is true by adopting the non-competitive idea of sharing or partnering with others.
The real value is in doing something with the information. The information only gives us an opportunity, and in seizing that opportunity by acting on it, making use of it, even so in sharing it with others, our own value is enhanced and at the same time, others receive value and can do the same as we and increase their value.
I've proven this over and over again in the sharing of unique inventory in commercial trucks, guitars, and many other products. Rather than see the store in the next town as a competitor, share information, and create a partnership instead. The first way is the static pie that we try to get a larger share of, and the second is creating a larger pie. In fact, in our Internet marketing business, we have a unique service, and we freely share everything that we do and so you could do the same thing, but the real value for us is in the doing. The real value for our clients is in our doing it for them and with them.
This idea that I am sharing applies to so many things in business and without. The more we help each other, the better we all are.
We All Learn More In The Sharing Of Knowledge And Skill. YouTube Is A Perfect Example.
Spread Some Joy Today--Increase your own value and that of others by the act of doing (creating joy for yourself), and sharing that with others.