instead of what they're
going to do with those tools.
You know the type:
Designers who use an avalanche
of funky typefaces and
fancy Photoshop filters
but don't have anything to
-- Jason Fried & David
We run into this frequently where someone is
enamored with flash artwork on websites, moving things, buttons that make noises
when you scroll over them, extravagant design work, all with little or nothing
in the way of content about their business and what and how they do it, and
they're confident that this will make the difference in their being on the web,
getting found and making an impact. I like to remind people that the highest
traffic site on the entire web is the most plain site there is:
I was just watching some of the X-Factor TV show
tonight and seeing some spectacular staging, lights moving about, and I'm sure
the fire explosions are coming soon, but if the act on the stage doesn't have
the talent and the presence and the connection, it is all just hot air and
It's a proven fact that on the web, content is
king. The more you have to say, the easier it is to get found. It can be
structured in a lot of ways, but it is the content or the substance that makes
the difference. The web is all about information first.
A lot of people don't know that you can have tons
of content that is not included in the navigation buttons, yet is very
searchable. We recommend adding a page a month or something like that where it
is constantly expanding. The benefits are enormous.
It's all well and good to have an
attractive website. Making sure there is substance along with that is the best
advice I can give.
Great Questions: Who? What? When? Where? How? And Don't Forget:
Spread Some Joy Today--by praising people in various ways. 'Hey, Great
Job!' That's a good start.